MED-Routes aims to pioneer a sustainable tourism model focused on the shared heritage of four Cultural Routes of the Council of Europe (CRs) in the Mediterranean (MED), emphasizing a “slow tourism” approach. Why? Because cultural tourism is a key-asset for economies in the MED region, but it clashes with climate change when sustainable practices aren’t embraced. To tackle this, the MED area must rethink its cultural tourism to blend local heritage with sustainability. The MED-Routes Project offers a solution by promoting cultural tourism across the MED-area by establishing and disseminating a local-based, low-impact model of sustainable tourism rooted in the common heritage of these 4 CRs.